Client: McLaren
Agency: Sapient Nitro
When: 2013
Type: Film for online experience.
Note: We teamed up with SapientNitro and McLaren to create a video that showcases the most aerodynamic car in the world: the McLaren P1.
The McLaren F1 is a concept car from the British company and has been strictly limited to only 375 units.
The aim of the campaign was to tell the first part, of a three part story, of the inception of this supercar
- from its genesis through the process of being formed by air.

The film we created showcases a number of key components of the car while being sculpted by air streams.
The material of these components starts life as light streaks, it then gains mass and evolves into metal, rock and finally carbon fibre.
Final car renders at the end were created by Burrows CGI.
The full experience is optimized for both desktop and iPad browsers.
My role: Lead motion at B-Reel.


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