Client: Samsung
Agency: -
When: 2014
Type: Installation.
Note: Every year Samsung hosts a space at Milan Design Week (Fuori Salone).
For their 2014 exhibit we were invited to create an installation "Flows: Journey to the Future" which celebrates the brand's dedication to design and innovation.

We envisaged an exposed structure intertwining Samsung products with light, digital content and sound to represent a journey from the present into an artistic
presentation of the unwritten future.

The installation comprises three main sections:

Deconstruction
Five different products from Samsung's home appliances range are deconstructed, revealing the hidden design innovations within familiar objects.

Evolution
The various elements become a motion piece displayed across multiple screens.
This represents the progression of technology, knowledge, and ideas and how we combine these things to evolve and create the solutions for tomorrow.

Future
The culmination of the installation in the 'future' is an expression of Samsung's ability to challenge limitations.
Visitors are invited to interact with the stream of particles and shape the streams with their hands using Leap Motion controllers.
By playfully waving their hands in the air, images are revealed from within the particle stream.

My Role: Part of creative team / Motion designer at B-Reel

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