Client: Adidas
Agency: The Corner
When: 2013
Type: Animation for digital billboards.
Note: This Adidas campaign centres upon this year's edition of the Champions League final in London Wembley stadium and introduces the latest adidas football boots.
The campaign highlights all the steps that the two finalist teams have gone through to make it to the final. From every metre the players have run, to every nutmeg they've managed to pull off – it's 'all for this'.

Working closely with the CGI studio 
Kettle, we produced three animated pieces to be displayed on digital billboards in key London locations.

We motion captured the movements of a professional football freestyler based on the storyboards for the different sequences. We used the data obtained to animate the light particles in the shape of football players.

My Role: Lead Motion at B-Reel

Index - Next
View Quicktime - View Trailer - View all three videos on Vimeo