Client: Ray-Ban
Agency: Publicis Paris / Marcel
When: 2012
Type: Interactive
Note: We were asked by Publicis Paris / Marcel to create an HTML5 experience as part of their Never Hide campaign celebrating Ray-Ban's 75th Anniversary. The brief was to create a street panorama showcasing the eight decades that have passed since Ray-Ban introduced the first pair of anti-glare sunglasses to the world's best pilots.

We start out in the year of Ray-Ban's birth, 1937 and chronologically progress up the street to today. Characters, costumes, street furniture and photo treatments progressively evolve throughout the decades and takes the user on an immersive journey in time. By scrolling back and forth the user are invited to explore the different eras and discover iconic details of each decade.

To create this fictitious street we started out from a base of a tremendous library of stills photos taken in New York. Followed by a two day shoot of all of the characters, with a great level of attention to detail to be true to the style of each decade. We recreated stores, shop windows and street signs and added time-specific street furniture, cars and characters. After some intense weeks of cutting out, retouching and putting together hundreds of elements, we ended up with a street almost 50,000 pixels long, that spans over 8 decades.

A slight parallax effect, subtle animations and atmospheric sound design help bring life to the "frozen moment in time" in which the user are travelling. The experience also includes an immersive soundscape, with evolving street sounds for each decade, music and character spot effects.

This project was awarded site of the day at FWA.

My Role: Designer / Motion designer at B-Reel.

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